Passionate about outdoor sports and driven by boundless creativity and energy, I shaped my academic path around innovation, marketing, design, and user experience. After starting at the National and International Athletes Study Center at INSEEC Chambéry, where I discovered a strong interest in marketing and communication, my ambition led me to Sup de Pub Lyon for a double master’s degree in graphic and advertising creation as well as UX/UI/CX Design and Innovation Strategy, followed by a third master’s degree in Marketing and Management of Outdoor Sports in Chambéry.
With three years of work-study experience, followed by a position as Product Experience Manager at Salomon, and fueled by an insatiable curiosity, I have developed a strong ability to design innovative and effective solutions, thanks to a user-centered approach and methods such as design thinking.
My Professional Experience
December 2024 - April 2025 : ESI Grimentz Zinal
Ski Instructor
Ski Instructor
- Teaching alpine skiing to children, teenagers, and adults, in group lessons and private coaching
- Developing playful and engaging learning methods to support progression and confidence
- Developing playful and engaging learning methods to support progression and confidence
September 2024 - December 2024
Product Experience Manager – Footwear, Bags & Socks
Product Experience Manager – Footwear, Bags & Socks
- Managing, coordinating, and optimizing product information flows before, during, and after product creation.
- Improving consumer experience through product-related content and touchpoints.
- Contributing to product lifecycle management.
- Improving consumer experience through product-related content and touchpoints.
- Contributing to product lifecycle management.
September 2023 – September 2024 : Salomon
Junior Product Manager – Marketing, Footwear, Bags & Socks
Junior Product Manager – Marketing, Footwear, Bags & Socks
Thesis on UX, CX, and design thinking methods in product creation and innovation – awarded 18.5/20
Trail Running Innovation:
Led a consumer experience project around an innovative trail running product.
Managed project phases and coordinated stakeholders (engineers, designers, retail managers, testing and quality teams, etc.).
Analyzed results of the POC (Proof of Concept) and led iterations.
Led a consumer experience project around an innovative trail running product.
Managed project phases and coordinated stakeholders (engineers, designers, retail managers, testing and quality teams, etc.).
Analyzed results of the POC (Proof of Concept) and led iterations.
Market Research:
Built strategic frameworks and conducted consumer research.
Implemented UX and CX design methods to better integrate the consumer into the product creation process.
Organized focus groups, field studies, and co-creation workshops.
Monitored feedback through listening tools.
Identified consumer needs.
Studied competitors, models, technologies, and offer creation strategies.
Built strategic frameworks and conducted consumer research.
Implemented UX and CX design methods to better integrate the consumer into the product creation process.
Organized focus groups, field studies, and co-creation workshops.
Monitored feedback through listening tools.
Identified consumer needs.
Studied competitors, models, technologies, and offer creation strategies.
New Hiking Footwear Collections:
Contributed to product briefs for design and development teams.
Participated in the renewal of existing ranges.
Supported the design of new products.
Contributed to product briefs for design and development teams.
Participated in the renewal of existing ranges.
Supported the design of new products.
September 2022 – September 2023 : Salomon - Amer Sports
UX/UI Designer
UX/UI Designer
- Defined UX strategy based on design thinking.
- Conducted user research and needs analysis.
- Designed adapted solutions, tested, and iterated.
- Redesigned the UX/UI of internal websites and apps (Amer Sports and Salomon intranets, Atomic, staffing apps, etc.).
- Created and facilitated design workshops.
- Organized internal events and team engagement activities.
- Conducted user research and needs analysis.
- Designed adapted solutions, tested, and iterated.
- Redesigned the UX/UI of internal websites and apps (Amer Sports and Salomon intranets, Atomic, staffing apps, etc.).
- Created and facilitated design workshops.
- Organized internal events and team engagement activities.
September 2021 – September 2022 : Salomon - Amer Sports
Collaborative Tools Communication Assistant
Collaborative Tools Communication Assistant
- Created content: graphic design, newsletters, video editing.
- Animated internal communities.
- Participated in the development of training programs for collaborative tools.
- Contributed to the creation of a digital escape game (scenario writing and puzzle design).
- Animated internal communities.
- Participated in the development of training programs for collaborative tools.
- Contributed to the creation of a digital escape game (scenario writing and puzzle design).
Since February 2019 : ESS and ESI Geneva
Ski Instructor
Ski Instructor
- Teaching alpine skiing to children, teenagers, and adults, in group lessons and private coaching
- Developing playful and engaging learning methods to support progression and confidence
- Developing playful and engaging learning methods to support progression and confidence
June 2019 – November 2022 : OnlyKart / OnlySki
Communications & Business Development Officer
Communications & Business Development Officer
- Conducted competitive benchmarking.
- Developed and implemented marketing and communication plans to grow brand awareness and build customer loyalty (B2C and B2B).
- Managed social media communities on Instagram and Facebook.
- Created graphic content and videos for social media.
- Organized events: ski test days for clubs, corporate seminars, etc.
- Taught skiing and trained competitive ski clubs, including elite Savoie teams.
- Developed and implemented marketing and communication plans to grow brand awareness and build customer loyalty (B2C and B2B).
- Managed social media communities on Instagram and Facebook.
- Created graphic content and videos for social media.
- Organized events: ski test days for clubs, corporate seminars, etc.
- Taught skiing and trained competitive ski clubs, including elite Savoie teams.
March – June 2019 : Rossignol X INSEEC
New Surfboard Development (fictional project – competition winner)
New Surfboard Development (fictional project – competition winner)
- Developed a new surfboard concept.
- Conducted market research, competitor analysis, and brand positioning.
- Defined target audience and product strategy.
- Created the product and its launch campaign.
- Planned both online and offline activations and the full project timeline.
- Conducted market research, competitor analysis, and brand positioning.
- Defined target audience and product strategy.
- Created the product and its launch campaign.
- Planned both online and offline activations and the full project timeline.
Dec. 2017 – March 2018 & Dec. 2018 – Jan. 2019 : Go Sport Amphion
Ski Department Sales Associate
Ski Department Sales Associate
Summer 2017 & 2018 : Day Camp, Sciez-sur-Léman
Youth Activity Leader
Youth Activity Leader
My Education
September 2023 – September 2024 : INseec alpes savoie
- Master’s Degree (Year 2) in Marketing and Outdoor Sports Management
Class valedictorian – Thesis awarded 18.5/20
- Master’s Degree (Year 2) in Marketing and Outdoor Sports Management
Class valedictorian – Thesis awarded 18.5/20
September 2021 – September 2023 : Sup de pub lyon
- Master’s Degree (Year 2) in UX/UI Design and Innovation Strategy, specialization: CX Design
- Master’s Degree (Year 1) in Creative Advertising and Graphic Design
- Master’s Degree (Year 2) in UX/UI Design and Innovation Strategy, specialization: CX Design
- Master’s Degree (Year 1) in Creative Advertising and Graphic Design
March 2020 – December 2020 : Hochschule Mainz
- Business Administration
- Business Administration
July 2020 : Inseec Alpes Savoie
- Projet Voltaire (Spelling & Grammar Certification) : Professional Level
- Projet Voltaire (Spelling & Grammar Certification) : Professional Level
July 2020 : Inseec Alpes Savoie
- Learning 7 (Digital Marketing Training): Professional Level
- Learning 7 (Digital Marketing Training): Professional Level
July 2020 : INSEEC Alpes Savoie
- Bachelor’s Degree in International Marketing Management, specialization in Digital Marketing
- Bachelor’s Degree in International Marketing Management, specialization in Digital Marketing
September 2017 – June 2019 : Center for the Study of National and International Athletes INSEEC Alpes Savoie
- Bachelor’s Degree in Sales and Customer Relationship Management, Sports Management and Marketing
- Bachelor’s Degree in Sales and Customer Relationship Management, Sports Management and Marketing
January 2019 : ESS Geneva
- ZA Instructor Training
- ZA Instructor Training
April 2018: UCPA
- BAFA (Youth Leadership Certificate): Advanced Module Alpine Skiing
- BAFA (Youth Leadership Certificate): Advanced Module Alpine Skiing